Director, Product Marketing– Industrial Solutions

Picarro is a global leader in high-precision gas analyzers and monitoring solutions that help organizations measure, monitor, and mitigate emissions with unmatched accuracy. They are seeking a Director, Product Marketing – Industrial Solutions to lead the go-to-market strategy, positioning, and sales enablement for their industrial product portfolio, ensuring successful launches and market adoption through collaboration across various teams.

Responsibilities:

• Develop Go-to-Market Strategies for CEMS, workplace monitoring, fenceline monitoring, and leak detection solutions
• Create positioning and messaging that clearly communicate value and differentiate Picarro in the market
• Lead Product Launches, including planning, collateral creation, training, and execution
• Enable Sales Teams with competitive insights, product guides, presentations, and objection-handling tools
• Gather Market Intelligence through research, competitive analysis, and customer engagement to influence product roadmaps
• Collaborate Cross-Functionally with product management, engineering, regulatory, and marketing teams
• Track Performance Metrics to measure adoption, refine campaigns, and report on business impact

Requirements:

• 7+ years in product marketing, product management, or a related field with a focus on industrial technologies or environmental solutions
• Strong domain knowledge of CEMS, fenceline monitoring, leak detection, and workplace environmental compliance (or adjacent markets)
• Familiarity with emissions monitoring standards and global regulatory requirements
• Proven ability to translate technical concepts into compelling messaging and content
• Excellent communication, presentation, and collaboration skills
• Experience launching products and driving measurable market adoption in regulated industries