Senior Lifecycle Marketing Manager

Seesaw Learning is a leading elementary learning experience platform trusted by millions worldwide. They are seeking a highly-motivated Senior Lifecycle Marketing Manager to develop and manage lifecycle marketing campaigns across various channels, focusing on customer retention and engagement.

Responsibilities:

• Journey Mapping & Personas: Own the Teacher and Buyer personas globally (US, UK, AU & beyond), designing high-conversion lifecycle campaigns across email, ads, and in-product
• Lifecycle Growth: Build omnichannel "evergreen" campaigns focused on driving retention, expansion and engagement with guidance of key marketing stakeholders
• Cross-Functional Synergy: Align with Customer Experience teams to create consistent customer touch points for both teachers and administrators to drive retention and expansion
• Product-Led Adoption: Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention
• Data-Driven Optimization: Use customer journey data to pilot A/B tests and personalization tactics that increase conversion
• Performance Tracking: Analyze campaign health regularly, turning raw data into actionable insights and executive-level performance updates

Requirements:

• 5+ years of experience in Lifecycle Marketing, Growth Marketing, or Customer Marketing, ideally within a SaaS or EdTech environment
• Strong record of writing clear, actionable marketing copy (for email, social, product etc) that elicits action with teachers and administrators
• Experience designing and executing rigorous split tests from subject lines to entire onboarding sequences. You should feel comfortable analyzing data to improve metrics related to retention and expansion
• A deep interest in the K-5 education landscape. You can translate complex product features into 'teacher-friendly' benefits
• The ability to collaborate seamlessly between Product (to build in-app triggers) and CX (to align on renewal and retention funnels and timing)
• Former classroom experience or a deep personal connection to the teaching profession