Marketing Manager

Confidence Systems is a Silicon Valley based technology company focused on helping businesses document and manage their operational intellectual property. They are seeking a versatile Marketing Manager to develop and manage marketing strategies, create high-quality content, and support product launches while collaborating closely with sales and leadership teams.

Responsibilities:

• Develop and manage social media strategy across LinkedIn, X, and other relevant platforms
• Create and schedule content that builds brand awareness, drives engagement, and reflects company voice and positioning
• Produce high-quality, hands-on content in support of go-to-market motions, including solution briefs, whitepapers, blogs, landing pages, and campaign assets
• Align content with buyer personas and funnel stages
• Own and continuously refine website copy to ensure messaging is current, compelling, and aligned with product positioning and customer value propositions
• Coordinate with design/web resources to execute updates
• Support planning and execution of field events, conferences, webinars, and trade shows
• Develop event collateral, coordinate logistics, and ensure strong pre- and post-event follow-up content
• Ghostwrite and develop executive content including blog posts, op-eds, LinkedIn articles, and speaking abstracts
• Help establish key voices within the company as credible industry authorities
• Design and execute targeted ABM campaigns for key accounts, personalizing messaging and content to specific buyer personas, industries, and stages of the sales cycle
• Support product launches and feature releases with positioning, messaging, and go-to-market assets
• Conduct competitive analysis and develop differentiation narratives to support sales and marketing alignment
• Create and maintain sales enablement materials including battlecards, pitch decks, one-pagers, objection handling guides, and email sequences
• Ensure the sales team has current, effective tools to close deals
• Develop clear, structured content and summaries from customer observations, discovery calls, or research insights to inform messaging, product feedback loops, and campaign strategy

Requirements:

• 8+ years of B2B marketing experience, ideally in a technology or SaaS environment
• Demonstrated versatility across content creation, product marketing, and digital channels
• Strong writing skills — able to adapt voice and format across audiences and formats
• Experience supporting or owning sales enablement programs
• Familiarity with ABM strategies and marketing automation tools (e.g., HubSpot, Marketo)
• Comfortable managing multiple workstreams simultaneously in a dynamic environment
• Strong collaboration skills and ability to work cross-functionally with Product and Sales
• Bachelor's degree in Business, Marketing, or a related field. MBA or advanced degree is a plus
• Experience with competitive intelligence and battlecard development
• Background in thought leadership content development and executive ghostwriting
• Exposure to event marketing, including tradeshows and webinars
• Familiarity with CMS platforms and basic web publishing workflows
• Experience using AI-assisted tools for content research and production