Brand & Integrated Marketing Manager

Pepper is an innovative, fast-growing DTC intimate apparel brand designed to celebrate small-chested women. The Brand & Integrated Marketing Manager will drive, amplify, and express Pepper’s brand voice through integrated campaigns, content, and product launches, while impacting brand awareness and customer demand creation across channels.

Responsibilities:

• Manage the end-to-end planning and execution of integrated campaigns and GTM across all channels (ads, email, site, social etc) to ensure seamless coordination from clear creative briefs to seamless final execution
• Define, build, and drive the annual integrated marketing calendar that meets sales plans and brand goals
• Partner closely with Project Management to set GTM processes and timelines and ensure on-time and successful execution
• Support on the ground as needed for content creation, campaign shoots and experiential activations
• Ideate and initiate community-first campaigns, storytelling, partnerships, collaborations and activations to increase engagement and awareness
• Translate brand vision into actionable strategies that drive increased awareness, organic reach, and brand affinity
• Collaborate closely with Social to develop high quality UGC to fuel integrated marketing calendar plan and ad creative
• Collaborate with PR and paid influencer marketing efforts to drive coverage of key launches
• Measure and track campaign results and brand marketing KPIs, owning campaign and launch recaps and recommendations to optimize
• Deliver customer insights through data, research, interviews, and surveys to inform strategies
• Own campaign and launch recaps, delivering insights and recommendations to optimize future performance
• Translate performance data into actionable strategy across channels
• Develop and maintain key marketing tools, including quarterly strategy decks, campaign timelines, marketing calendars, and seasonal product priorities
• Collaborate with cross-functional teams across digital, marketing, merchandising, CX, planning to support evolving business priorities and goals
• Leads cross-functional alignment across digital, social, CX, merchandising, and planning teams to deliver integrated campaigns

Requirements:

• Passionate about Pepper's mission to redefine body standards and lives Pepper's brand and ethos
• 4+ years of brand marketing or integrated marketing experience at a beloved, social-first, ecommerce consumer brand
• Proven experience driving campaigns that are emotionally resonant and commercially successful
• A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions
• Highly curious, proactive, and creative, and can quickly adapt relevant cultural trends and conversations into powerful brand moments
• Strong organizational, communication, collaboration and project management skills
• Creative visual and verbal storyteller who can capture the heart of a brand
• Thrives in fast-paced startup environments with the ability to manage multiple priorities, complex timelines and multiple stakeholder perspectives
• Comfortable with challenging the status quo and proposing wild ideas that might just work