Product Marketing Manager

Group 1001 is a consumer-centric, technology-driven family of insurance companies focused on delivering outstanding value and operational performance. They are seeking a Senior Product Marketing Manager to own the positioning and messaging of Gainbridge's consumer product portfolio, ensuring that complex financial products are made simple and accessible for consumers.

Responsibilities:

• Own positioning and messaging for Gainbridge's consumer product portfolio, ensuring every touchpoint speaks to real customer motivations and anxieties around saving
• Lead go-to-market launches end-to-end — from insight to strategy to creative brief to post-launch measurement
• Develop deep customer understanding through qualitative research, user interviews, and behavioral data; turn those insights into sharper messaging, better onboarding, and stronger conversion
• Partner with Growth and Performance Marketing to build full-funnel messaging frameworks — from top-of-funnel awareness (paid social, partnerships, influencer) through mid-funnel nurture to purchase and retention
• Create consumer-facing content and copy frameworks (landing pages, email sequences, explainer content, and in-app messaging) that reduce friction and build trust
• Collaborate with Brand and Creative teams on campaigns that translate Gainbridge's mission into emotionally resonant storytelling
• Track funnel metrics (traffic, conversion rate, cost per acquisition, activation) and use them to iterate on messaging and channel strategy
• Partner with Strategy to monitor the competitive landscape and industry trends to keep Gainbridge's positioning sharp and differentiated

Requirements:

• 6+ years of product marketing experience with a clear focus on B2C or direct-to-consumer products
• Experience working in a startup, scale-up, or early-stage environment where you had to build processes, operate with minimal structure, and adapt quickly to change
• Deep empathy for the everyday consumer — you understand how people actually think about money, savings, and financial decisions
• Proven ability to simplify complex, regulated, or unfamiliar products into compelling consumer narratives
• Strong grasp of performance marketing principles — you know how messaging connects to funnel metrics and aren't afraid to own the numbers
• Experience developing creative briefs and collaborating with brand/creative teams to bring campaigns to life
• Sharp writer — you can produce clean, clear copy as a baseline, even if execution gets handed off
• Analytical and curious; comfortable in dashboards, A/B test results, and qualitative research alike
• Background in fintech, insurtech, banking, or personal finance is a strong plus