Product Marketing Specialist - Membership and Benefits Team

Thrivent is a company committed to helping people thrive with purpose, and they are seeking a Product Marketing Specialist for their Membership and Benefits Team. This role is responsible for promoting Thrivent’s Membership products, collaborating with various teams to create engaging content, and supporting initiatives aimed at increasing product usage and member engagement.

Responsibilities:

• Support development of target segments, personas, journey maps, product messaging and positioning to influence across the organization and deliver exceptional client experiences
• Provide specific product line topic subject matter expertise to key constituents and stakeholders
• Execute research and analysis on existing market and competitors to maintain strength and competitive positioning
• Support initiatives that drive membership growth and engagement and works with other Product Marketing team members to prioritize and align work
• Collaborate with Field-facing colleagues to design, train on, and execute program promotional materials. Serve as translator of complex products and features to distribution team
• Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to the development of member offers that attract target segments, drive membership growth and increase member loyalty. Partner with Integrated Planning and other Product Marketing team members to execute successful campaigns
• Develop assets and collateral to support products and experiences and can expertly and clearly create project briefs to share with internal creative team and Integrated Planning
• Support and/or develop an environment in which Thrivent employees and colleagues are focused on continuous improvement, exceptional employee engagement, and an unwavering commitment to our clients. Support a culture that represents the Thrivent purpose and values, ensuring that Thrivent’s trust and reputation remain strong with its clients
• Models Thrivent’s leadership competencies – Model the Way, Rally the Team, and Deliver Outcomes

Requirements:

• Bachelor's Degree, especially in marketing, communications or business: liberal arts education focused on critical thinking also a plus (will consider commensurate working background under certain circumstances)
• This position requires a minimum of a college degree plus 3 years of experience or a graduate business degree plus 1 year of experience in sales, marketing, product, program development or communications
• Experience in communicating complex product solutions to and through distribution systems to the end client
• Applicants must demonstrate capabilities in the following areas: strong written and oral communication, experience and desire to work with distribution teams to achieve sales driven goals
• Ability to balance and address multiple projects at one time