Digital Marketing Business Development Executive (Outbound & Partnerships)

WebFX is a full-funnel revenue marketing agency that has been recognized as a Best Place To Work. They are looking for a dynamic Outbound Sales Executive to develop and optimize outbound sales strategies to increase lead generation and client acquisition.

Responsibilities:

• Design and implement outbound sales strategies focused on generating qualified leads and driving sales growth
• Conduct market research to identify target segments, define key buyer personas, and build effective sales cadences
• Work with sales leadership to align outbound initiatives with overall business objectives
• Leverage a mix of outbound tactics (cold calling, email outreach, LinkedIn prospecting, etc.) to generate new leads and opportunities
• Develop and manage a robust pipeline of qualified leads by leveraging tools and data-driven insights
• Utilize sales automation platforms to streamline outreach efforts and improve efficiency
• Track and analyze outbound sales metrics (response rates, conversion rates, meetings booked, etc.) to evaluate the effectiveness of campaigns, pipeline and forecasts
• Utilize Salesforce and other sales tools to maintain accurate records and continuously refine outbound efforts
• Build strong relationships with key decision-makers and influencers in target companies to foster trust and encourage long-term sales engagements
• Manage outbound leads throughout the sales funnel, nurturing prospects until they are sales-ready
• Stay up to date on industry trends, competitor strategies, and best practices in outbound sales
• Experiment with and adopt new tools, tactics, and technologies that improve outbound sales effectiveness

Requirements:

• 3+ years of experience in full-cycle outbound sales, lead generation, or business development
• Proven track record of driving outbound sales and achieving sales targets
• Experience with sales tools (e.g., Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach, Chorus, Zoom, Excel, Google Docs, etc.) and CRM platforms
• Engagement with mid-market and mature client segments within the SMB space
• Strong understanding of outbound sales techniques, including cold calling, email outreach, and solution selling
• Excellent communication skills, both written and verbal
• Ability to work independently and as part of a team in a fast-paced, target-driven environment
• Analytical mindset with a focus on data-driven decision making
• High level of organization, attention to detail, and time management skills
• Self-motivated, with a passion for sales and driving business growth
• Ability to adapt to evolving market trends and sales methodologies
• Bachelor's degree in Business, Marketing, or a related field
• Experience in digital marketing or similar sales motion is a plus (e.g., SaaS, IT, Financial Services)