Senior Manager, Product Marketing - Blood Test Portfolio

Freenome is seeking a Senior Manager, Product Marketing - Blood Testing Portfolio to help grow their Marketing team. This role is responsible for architecting and executing marketing strategies for blood-based screening tests, driving adoption among providers and patients, and ensuring effective communication of the product's value proposition.

Responsibilities:

• You’ll be the Marketing lead for Freenome’s portfolio of cancer screening blood tests, developing and leading marketing strategies that ensure our tests are effectively communicated and resonate with providers and patients
• Leverage voice of customer to develop and optimize the core value proposition and messaging for Freenome’s blood tests and ensure messaging, creative and tactics are maximized for impact
• Collaborate cross-functionally with team members, including our our Product team on defining the patient experience for pipeline and in-market tests, and our sales teams as they engage directly with customers
• Develop high-impact sales enablement resources to prepare field teams for upcoming product introductions
• Drive customer insights through KOLs and advisory board meetings
• Monitor the landscape of cancer screening blood test competitors and industry trends to ensure Freenome’s positioning remains differentiated in the space
• Manage external creative and digital agencies to deliver compelling, differentiated, and on-brand marketing campaigns
• Analyze market trends and campaign performance data to refine marketing strategies and drive future product growth

Requirements:

• 7+ years of relevant experience and Bachelor's degree in an analytical, technical, or scientific field; MBA strongly preferred
• Experience marketing to providers and patients, ideally with a focus on primary care, preventative health and/or oncology
• Experience marketing regulated or centralized laboratory-developed products and leveraging Med-Legal-Regulatory review process
• Deep understanding of diagnostics and healthcare technology markets
• Exceptional storyteller and communicator capable of explaining complex data science, machine learning, and clinical concepts in simple terms
• Strong cross-functional leadership skills with proven experience managing complex projects through influence
• An entrepreneurial mindset; comfortable with ambiguity, takes initiative, and possesses strong problem-solving skills
• Experience building marketing collateral from scratch with little to no existing materials
• Experience in marketing cancer screening, primary care, or preventive health products
• Experience with CRM and digital marketing tools to enhance customer engagement