Sales Manager, SMB

Articore Group is a company that provides a white-label ecommerce platform for content creators. They are seeking a Sales Manager to lead the account management team, focusing on acquiring new creators, coaching team members, and driving revenue growth through effective management and strategic initiatives.

Responsibilities:

• Drive outbound efforts to source and onboard new creators to the platform
• Coach team members on prospecting, outreach, and converting new creator relationships
• Build and refine repeatable outbound strategies
• Ensure consistent pipeline generation from new creator acquisition
• Hit monthly revenue expansion targets for the team
• Coordinate with leadership and sales ops to develop and refine retention and upsell campaigns that perform better over time
• Run weekly 1:1s with each AM to review pipeline, proposed strategies, and address skill gaps
• Listen to client calls and review outreach to current accounts regularly and give specific, actionable feedback on tone, relationship quality, and objection handling
• Keep AMs accountable to activity targets and account hygiene; flag at-risk accounts early rather than waiting for end-of-month
• Use each AM's individual metrics like pitch volume, pipeline depth, monthly closed promotions, churn patterns to diagnose exactly where they're losing ground and build coaching plans around those specific gaps
• Identify where each AM needs to improve and build individualized coaching plans to address it
• Step in on live calls or accounts when an AM needs support or a situation needs escalating
• Own the team's revenue number and hold a weekly forecast review to understand where accounts and expansion opportunities stand
• Help AMs grow the accounts they manage by helping them identify promotion opportunities and coach on how to have revenue conversations with existing clients
• Diagnose drop-offs in revenue for individual accounts and work with AMs to fix them
• Recognize and reinforce the behaviors that drive results; course-correct the ones that don't
• Make sure every AM follows the established account management and client communication process
• Document what's working and what's not; update playbooks when the process needs to change
• Onboard new AMs thoroughly so they're ramping quickly and building strong client relationships from day one
• Keep CRM data clean and up to date
• Use Excel and Claude to dig into CRM and account metrics, identify trends, and bring data-backed observations to team reviews and leadership conversations
• Become a genuine expert in what creators care about, including their goals, frustrations, and unmet needs
• Surface patterns from ongoing creator conversations to the product team on a regular cadence
• Be a credible voice in product discussions: what features would drive expansion, what's causing churn, what creators are asking for

Requirements:

• 3–5 years of high-volume SMB account management or sales experience (or a mix of both), ideally working with small business owners, entrepreneurs, or creators
• At least 1 year managing or coaching an account management team or sales team
• You know how to give feedback that actually changes behavior, not just feedback that sounds good
• Comfortable in a CRM (Salesforce preferred) and able to use account data to identify problems and coach to them
• Genuine interest in the creator economy. You understand the world creators live in and are excited to become an expert in it
• Strong communicator who can adapt their style for AMs at different levels
• Comfortable in a fast-moving environment where the playbook is still being written