Channel Marketing Manager – North America

Company Description

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

Job Description

Key Responsibilities: 

• Develop and execute channel marketing strategies to support key retailers, including in-store, digital, and omnichannel initiatives 
• Own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals 
• Manage retail media activations with partners such as Walmart Media Connect and Roundel, defining KPIs, pacing budgets, and analyzing ROAS and sell-through performance to optimize campaign effectiveness. 
• Collaborate with cross-functional teams, including Sales, Product, and Brand Marketing, to tailor marketing efforts per retailer 
• Manage and implement product launch support, ensuring timely execution of marketing assets, training materials, and promotional campaigns. 
• Monitor and analyze market trends, competitive activities, and customer insights to inform marketing strategies and decision-making 
• Help partners put in place KPIs to measure marketing activities efficacy 
• Own weekly reporting of retailer sell-through and marketing executions. 
• Serve as the primary marketing point of contact for assigned retail partners, ensuring strong relationships and alignment on business objectives. 

Who You Are: 

• A strategic thinker with strong execution skills, able to manage multiple projects and priorities effectively. 
• Highly organized with a keen eye for detail, ensuring nothing falls through the cracks. 
• A strong communicator and collaborator who can work cross-functionally with internal teams and external partners. 
• A problem-solver who thrives in a fast-paced, evolving environment. 

Qualifications

• Bachelor's degree is required (communications or marketing major preferred) 
• 5-7 years of experience in channel marketing, retail marketing, or trade marketing, preferably within the consumer goods or electronics industry. 
• Keen understanding of consumer products as well as emerging consumer technologies 
• Strong analytical skills and an attention to detail 
• Excellent verbal and written communication skills 
• Self-directed, problem-solver 
• Excellent project management skills 

Additional Information

We’ve Got You Covered 

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there. 

A Quick Note Before You Apply… 

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone. 

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on. 

Here’s what makes someone a great fit for this role (and for this moment at Cricut): 

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust. 
• You set high standards. You take ownership, deliver quality, and hold yourself accountable. 
• You stay focused when things move fast. You prioritize what matters most and tune out the noise. 
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy. 
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here. 

One More Thing (It’s a Big One) 

This role is in-office at least 4 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home. 

If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make something amazing together. 

Relocation Statement: 

• This position is eligible for relocation assistance.  

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information. 

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.