Marketing Manager, Breast & Skeletal Health

Hologic, Inc. is seeking a dynamic and results-driven Marketing Manager to develop and execute strategic marketing tools and initiatives for their Skeletal Health portfolio of products. The role involves advancing Hologic’s brand presence and collaborating with various teams to ensure effective marketing strategies.

Responsibilities:

• Develop and implement portfolio marketing communication strategies and tools, aligned with business objectives and market priorities
• Develop high-quality marketing materials, including brochures, white papers, websites, presentations, and digital assets that resonate with target audiences, requiring close collaboration and input from other Marketing and functional leads
• Work closely with Marketing colleagues and a team of Marketing Communications professionals, fostering collaboration and excellence across projects
• Partner with internal teams (product marketing, sales, clinical, education, etc.) to ensure alignment on priorities and consistent messaging
• Become a subject matter expert in covered product lines and manage day-to-day field-based inquiries and requests
• Own your work and bring it to life. We thrive on self-starters who thrive in a team environment and roll up their sleeves to help one another
• Analyze date and performance metrics and provide actionable insights to optimize future strategies
• Represent the Skeletal Marketing team in trade show and event planning, together with a team of event professionals
• Create and communicate product-related and supply events to the sales force, in collaboration with Quality and Supply teams
• Lead and develop sales activities for the emerging human performance segment. Partner closely with sales and marketing leadership to drive revenue, build pipelines and expand our market presence

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or other related fields
• 5-8+ years of experience in marketing with a demonstrated track record of success in the healthcare or medical technology industry
• Exceptional project management and strategic thinking abilities
• Proven expertise in creating and executing marketing materials and campaigns
• Strong communication and storytelling skills, with a focus on customer-centric messaging
• Ability to build relationships and influence across a matrixed organization
• Proficiency in Microsoft Office with hands-on experience in digital marketing platforms, analytics tools, and CRM systems (e.g., Salesforce, Google Analytics, Adobe Creative Suite)
• Some sales experience is preferred but not required