Email Marketing Manager

Cords Club is a trendy jewelry company focused on creating meaningful and stylish pieces. They are seeking an Email Marketing Manager to own and evolve their email marketing strategy, balancing creativity and analytics to drive growth.

Responsibilities:

• Own end-to-end email and SMS marketing, including campaign planning, flows, segmentation, and optimization
• Write & design compelling, on-brand emails that drive engagement and conversion
• Review agency-created email content and provide clear feedback to ensure alignment with brand voice, messaging, and goals
• Own A/B testing within email and use performance insights to optimize content, design, and segmentation
• Build personalized messaging through advanced segmentation and dynamic content
• Collaborate with marketing and creative teams to align email with broader campaign launches and promotions
• Analyze performance metrics (open rate, CTR, conversion, revenue, deliverability, etc.) and turn insights into action
• Stay up to date on email marketing best practices and industry trends to drive continuous improvement
• Contribute to retention strategy, supporting ongoing development of our loyalty program and subscription offering

Requirements:

• Experience with DTC e-commerce brands
• Proven experience with Klaviyo
• Strong eye for design with hands-on email design experience
• Strong knowledge of segmentation and personalization techniques and dynamic content
• Comfortable working with analytics and reporting to guide decisions
• Strong grasp of copywriting, transferable across email, SMS, and other channels
• Highly organized, detail-oriented, and able to manage multiple campaigns at once
• Comfortable giving feedback to align copy and design with the brand
• Local Candidates Preferred (near Springville Utah), accepting remote candidates