Senior Marketing Manager

BRIDGE is ramping up its marketing engine, and they are seeking a versatile, senior marketer to own how it comes to life. This hands-on generalist role involves shaping and producing content, managing the website, delivering events, and running marketing programs and operations.

Responsibilities:

• Own the content engine: set the editorial strategy and calendar, define the briefing and review process, and build the workflows that let contributors produce consistently at scale
• Direct content support and creative resources to deliver assets on time and on brand
• Partner with Product Marketing on the production of customer stories, sales collateral, and launch content
• Maintain a central content library and ensure version control and brand consistency
• Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance
• Coordinate with the design/creative agency on UX, design, and landing page creative
• Manage SEO hygiene, site performance, and analytics instrumentation
• Ensure the site stays current, on-brand, and aligned with active campaigns and launches
• Source, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-up
• Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution
• Capture, route, and report on event-sourced leads and pipeline
• Measure event ROI and continuously refine the event mix based on performance
• Own marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targeting
• Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pages
• Own marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performs
• Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrative
• Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance (clear ownership of configuration, objects, and settings across marketing and sales ops)
• Operationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to life
• Execute campaign setup, QA, launch, and reporting across channels
• Provide the marketing-execution horsepower that lets Demand Generation focus on strategy, targets, and pipeline
• Act as the primary point of contact and project manager for external partners: the design/creative agency, PR/communications agency, freelancers, and event vendors
• Manage scopes, timelines, deliverables, and budgets across vendors to keep work on track
• Maintain vendor relationships and ensure work meets quality and brand standards

Requirements:

• A well-rounded marketing generalist with a proven track record across content, website, and events, plus the operational skills to run programs end to end
• 6+ years in marketing, ideally in a B2B or technology environment, spanning both program/creative execution and marketing operations
• Comfortable owning a marketing automation/CRM platform (we currently use HubSpot): building lists, segmenting audiences, automation, and reporting
• Strong content instincts and the ability to manage production across writers, designers, and freelancers
• Hands-on experience with website/CMS management
• Proven track record managing events end to end, including logistics and budgets
• Strong project management skills with the ability to juggle multiple workstreams and deadlines simultaneously
• Experience coordinating external agencies, freelancers, and vendors
• A self-starter who thrives in a lean, fast-moving team and is comfortable building process from scratch
• Experience evaluating, migrating, or standing up a new CRM or marketing automation platform
• Experience operationalizing ABM or multi-channel campaigns alongside a demand generation counterpart
• Familiarity with SEO, web analytics (e.g., GA4), and A/B testing
• Platform certifications (e.g., HubSpot, Marketo, Salesforce)
• Basic HTML/CSS or no-code page-builder experience