Manager, Creative Design and Digital Experience

Evolent partners with health plans and providers to achieve better outcomes for people with complex and costly health conditions. The Manager, Creative Design and Digital Experience will lead creative design, branding, digital content, provider communications, and integrated marketing initiatives to strengthen brand consistency, engage provider audiences, and deliver measurable business results.

Responsibilities:

• Lead the creative design function, delivering high-quality, on-brand assets from concept through production, including digital, print, event, social media, web, and promotional materials
• Serve as the steward of Evolent's brand, ensuring consistency across all provider-facing and internal communications, marketing materials, and digital experiences
• Develop, execute, and optimize integrated digital marketing campaigns across channels, including email, social media, SEO, content marketing, and paid media, to drive engagement, adoption, and business outcomes
• Create and maintain provider education resources, including resource hubs, videos, interactive tutorials, job aids, and other digital learning experiences that support provider success
• Manage provider communications strategy and execution, including broadcast communications, corporate messaging, and targeted outreach campaigns
• Oversee website content updates, front-end enhancements, and user experience optimizations to improve engagement and accessibility
• Leverage analytics, performance data, and user insights to measure effectiveness, identify opportunities, and continuously optimize content, campaigns, and digital experiences
• Oversee SEO efforts, implement A/B testing, user experience improvements, and conversion optimization initiatives to improve website performance, discoverability, and user engagement
• Maintain and evolve internal brand resources, including brand guidelines, templates, asset libraries, and other tools that support organizational consistency and efficiency
• Manage relationships with external creative partners and vendors, providing strategic direction and quality oversight to ensure delivery of high-quality, on-brand work

Requirements:

• Degree in graphic design, art, or similar discipline
• 5+ years of experience in the field, experience in the health care industry a plus
• Strong portfolio of digital and print work
• Passion for brand strategy, innovative design, and user experience
• Robust design principles and values while collaborating with internal partners and absorbing feedback
• Time management skills to work on multiple projects at once and with various deadlines
• Self-starter that takes projects head on from inception to delivery, asking questions when needed and always keeping an eye on brand strategy and alignment
• Skilled in project management with the ability to accomplish a high volume of requests from concept to completion
• Proficient in Adobe Creative Cloud software, particularly InDesign, Illustrator and Photoshop
• Strong analytical skills with the ability to interpret data, optimize campaigns, and make data-driven decisions. Solid understanding of web metrics, digital analytics, and conversion optimization
• Familiarity with Copilot, Stripo, Wistia, Drupal, HTML, and CSS is preferred
• Certifications in Google Analytics preferred
• Experience with CRM/marketing automation tools like Salesforce and Pardot is preferred