Associate Manager, Digital Marketing, Berkley (Open to Remote)

Penguin Random House is a leading publishing house producing books across genres and age groups through a diverse portfolio of imprints. The Associate Manager, Digital Marketing will lead integrated digital campaigns for Berkley commercial fiction, manage social media channels and reader communities, analyze performance, and identify opportunities to grow readership and engagement.

Responsibilities:

• Develop and execute integrated digital marketing campaigns from announcement through a book’s publication and beyond
• Own day-to-day management of Berkley Pub and Ace Books social media channels, including Instagram, TikTok, Threads, and emerging platforms
• Lead content planning, creation, copywriting, and publishing across assigned social channels while maintaining a consistent brand voice
• Partner with the Berkley Romance social media content creator to develop engaging, platform-first content that amplifies key campaigns and connects with readers
• Manage and grow online reader communities and influencer programs, identifying opportunities to deepen engagement and maximize reach
• Analyze campaign performance using platform analytics and provide recommendations based on audience insights and trends
• Coordinate multiple marketing campaigns simultaneously with publicity, editorial, design, and external partners
• Identify emerging social media trends and recommend innovative marketing opportunities for Berkley and Ace titles
• Assist in planning and executing virtual and in-person events that build reader communities, generate excitement for Berkley titles, and strengthen relationships with authors, influencers, and fans

Requirements:

• 3–5 years of experience in digital marketing, social media marketing, publishing, entertainment, or a related consumer brand
• Demonstrated success developing and executing multi-channel digital marketing campaigns
• Strong understanding of audience development, community management, and platform best practices across TikTok, Instagram, Threads, Facebook, and emerging channels
• Experience using analytics to measure campaign performance and optimize future marketing efforts
• Excellent copywriting and storytelling skills across social, email, and web
• Experience managing multiple campaigns with competing priorities and deadlines
• Strong project management skills with exceptional organizational abilities
• Collaborative approach with the confidence to present ideas and influence cross-functional teams
• Passion for commercial fiction and a strong understanding of the online book community
• Experience with Canva, Adobe Creative Suite, email marketing platforms, and content management systems preferred