Senior Customer Marketing & Advocacy Manager

HR Acuity is a provider of employee relations case management and investigation software that helps organizations manage workplace issues and build trusted, inclusive cultures. The Senior Customer Marketing & Advocacy Manager will own customer marketing and advocacy programs, driving expansion, upsell, engagement, customer loyalty, and measurable ARR growth. The role will also build customer reference and advocacy programs, manage reviews and testimonials, and collaborate cross-functionally to amplify customer voices.

Responsibilities:

• Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions
• Measure and report on marketing-influenced ARR and pipeline from customer programs
• Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side
• Collaborate with the Product Marketing Manager on customer communications for seasonal product releases
• Synthesize NPS survey data and deliver findings and recommendations to leadership
• Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates
• Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms
• Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets
• Identify, recruit, and nurture customer advocates and ambassadors
• Expand the referenceable client list and improve time to fill for reference requests
• Support customer speakers for events, webinars, and thought leadership opportunities

Requirements:

• • 8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS
• • Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice
• • Experience running ARR-influenced marketing programs with measurable outcomes
• • Hands-on experience building and managing a customer reference pool --reference calls, case studies, G2 reviews, and advocacy activation
• • Experience running NPS surveys and synthesizing data for leadership
• • Comfortable being the primary owner of a customer marketing function on a lean team. This role is not a fit for someone who has spent their career on a customer
    marketing team of 20 or more
• • Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools
• • Strong project management skills with the ability to manage multiple programs simultaneously
• This is a remote opportunity - must be US based in MST, EST or CST timezones.
• • Bachelor's degree in Marketing, Business, or a related field preferred
• • HR tech experience
• • Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing)