Field Marketing Manager

Voltus is a distributed energy resource technology platform and virtual power plant operator that connects energy resources to electricity markets. The Field Marketing Manager will own end-to-end marketing strategy and execution for selected territories across the US and Canada, partnering closely with Sales and Energy Markets. The role focuses on positioning, demand generation campaigns, events, competitive insights, sales enablement, and measuring campaign effectiveness.

Responsibilities:

• Partner with Sales and Energy Markets to achieve Voltus's annual sales goals by 1) sharpening Voltus's sales messaging and 2) executing campaigns that drive enrollment
• Build deep expertise in your assigned territories: DR programs, competitors, industries of focus, customers, and macro-trends
• Partner with Sales leaders and Energy Markets to sharpen positioning and competitive differentiation
• Analyze closed and lost deals to identify areas of opportunity and improvement
• Maintain competitive intelligence documentation and share new insights with Sales, Energy Markets, and Product teams
• Own and execute a marketing calendar with the help of the Associate Director of Marketing
• Manage prospecting and upsell email campaigns to meet enrollment deadlines, plus opportunistic campaigns tied to program news, current events, and grid conditions
• Host industry and topical webinars and events/dinners to generate new leads and nurture existing deals in pipeline
• Identify trade shows, and execute presence at them; submit for opportunities to speak where appropriate
• Manage region-specific industry association relationships
• Measure and report on marketing campaign effectiveness (# of leads, $ influenced)
• Support Sales Directors on Voltus's services and technology positioning in RFPs
• Support Energy Markets on new program launches to ensure smooth, impactful rollouts
• Create Marketing collateral and case studies

Requirements:

• Direct experience in demand generation and its various channels: digital, email, trade shows, etc
• Excellent writer and storyteller; distills complex technology and energy markets info into digestible concepts for prospective customers
• Builds trusted, embedded relationships with cross-functional partners, especially Sales, Energy Markets, and Sales Productivity
• Top-notch communication with colleagues: in person, written, and presentations
• Knowledge of HubSpot and Salesforce is a must
• Do-er/driver mentality — pushes projects and initiatives to completion while meeting deadlines; highly self initiated
• At this time, we do not sponsor visas or transfers for new hires
• Voltus teammates need to be authorized to work from their home location (in the US or Canada, unless otherwise indicated on the role description)
• Voltans are working primarily from their home country
• Experience with Claude is a plus