Growth Marketing Manager

BRIDGE is a people-based marketing platform that helps organizations identify, reach, and engage their ideal customers through custom audiences and campaigns across advertising channels. The Growth Marketing Manager will own the company’s growth and demand generation strategy, including multi-channel and ABM campaigns, paid media, marketing automation, CRM operations, pipeline contribution, and performance reporting. This hands-on role will partner with Sales to optimize the marketing funnel and build scalable growth systems.

Responsibilities:

• Own growth and demand generation strategy and translate it into executable, multi-channel plans
• Plan and run multi-channel and ABM campaigns that generate qualified leads and measurable pipeline
• Own inbound and paid lead generation programs, from offer and audience through conversion
• Own paid media across channels (e.g., LinkedIn, Google/YouTube, Meta), from strategy and budget through execution, optimization, and reporting
• Own the marketing functions within our marketing automation and CRM platform (currently HubSpot): lists, segmentation, workflows, nurture sequences, email, forms, and landing pages
• Own marketing data hygiene and email deliverability, and define the marketing and engagement signals that feed lead scoring
• Own marketing reporting and attribution: connect activity to pipeline and revenue, build reliable dashboards, and report to leadership
• Support the evaluation, selection, and migration of martech and CRM tools as the stack evolves, and partner with Sales Operations on platform governance
• Own marketing’s contribution to pipeline against a shared target
• Own the lead-handoff service-level agreement with the Sales Development & Outbound Operations Manager, including response times and quality feedback
• Champion experimentation across channels and campaigns, and optimize conversion through the funnel
• Turn results and insights into recommendations that shape the next cycle of demand strategy

Requirements:

• Hands-on paid media experience across LinkedIn, Google/YouTube, and Meta, including budget management, optimization, and reporting
• Proven success generating measurable pipeline through multi-channel programs
• Deep marketing automation and CRM experience (e.g., HubSpot, Salesforce, Marketo)
• Highly analytical and ROI-focused, comfortable owning dashboards and attribution
• Strong at translating strategy into executable, well-run campaigns
• Effective partner to Sales, able to align both teams around pipeline outcomes
• Hands-on, fast-moving operator comfortable building process and systems from scratch
• Experience standing up or migrating a marketing automation or CRM platform
• Familiarity with web analytics (e.g., GA4) and A/B testing
• 6+ years in growth marketing, demand generation, or performance marketing (B2B preferred)
• Experience with ABM platforms and intent data
• This is primarily a remote/work from home position with the potential for some occasional travel