Marketing Programs Manager

BRIDGE is a people-based marketing platform that helps organizations identify and reach their ideal buying audiences through data-driven, cross-channel campaigns. The Marketing Programs Manager will bring the Bridge brand to life by owning content production, marketing events, and the company website end to end. The role also coordinates creative agencies and vendors while managing timelines, budgets, brand consistency, and performance measurement.

Responsibilities:

• Produce high-quality content across formats (blog, social, email, web copy, sales collateral, and event assets) in line with our brand and messaging
• Maintain the editorial calendar, briefs, review process, and publishing across channels
• Submit briefs to our creative agency and track deliverables against agreed timelines
• Maintain a central content library and ensure version control and brand consistency
• Source, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-up
• Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution
• Coordinate event promotion, lead capture, and follow-up
• Measure event ROI and continuously refine the event mix based on performance
• Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance
• Coordinate with the design and creative agency on UX, design, and landing page creative
• Manage SEO hygiene, site performance, and analytics
• Keep the site current, on-brand, and aligned with active campaigns and launches
• Act as the primary point of contact and project manager for creative partners: our design and creative agency and event vendors
• Track vendor timelines, deliverables, and invoices, and flag scope or budget concerns to the VP Marketing
• Maintain vendor relationships and ensure work meets quality and brand standards

Requirements:

• Excellent writer and storyteller with a portfolio across formats and channels
• Proven track record managing events end to end, including logistics and budgets
• Hands-on CMS proficiency, including content creation, publishing workflows, and maintaining content structure and consistency
• Experience keeping a company website current and on-brand, including landing pages and campaign-aligned updates
• Strong project management skills and the ability to juggle multiple workstreams and deadlines
• A brand and design sensibility and high standards for quality and consistency
• Experience directing freelancers and creative agencies
• Experience in adtech, martech, media, data, or an adjacent technology sector
• Hands-on CMS experience (e.g., WordPress, Webflow, or HubSpot CMS) and basic HTML/CSS
• Familiarity with SEO and web analytics (e.g., GA4)
• Comfort with video, motion, or design tools for lightweight production
• 5+ years in content marketing, brand, events, or marketing programs (B2B preferred)