Senior Product Marketing Manager

Influ2 is an account-based marketing platform that helps companies act on contact-level intent, reach specific buyers, orchestrate cross-channel journeys, and measure revenue impact. The Senior Product Marketing Manager will lead product positioning, go-to-market strategy, sales enablement, competitive intelligence, customer education, content development, and performance measurement.

Responsibilities:

• Identify what our AEs and Sales Development teams need to position Influ2 effectively, then develop the tools, and training that help them communicate its value, handle objections, and win deals
• Run our competitive intelligence program. Track competitors and market shifts, conduct win/loss analysis, and turn what you learn into clear guidance for Sales, Product, and Marketing
• Take new products and features to market, from positioning and launch strategy through front-line readiness and adoption
• Set the approach to customer education and develop programs that help customers understand and adopt Influ2’s capabilities
• Define how Influ2 and its products are positioned. Turn product capabilities, customer needs, and market context into clear messaging that differentiates us
• Translate our positioning into the materials people need, from product demos and sales decks to videos, white papers, and presentations
• Determine how product marketing impact should be measured, track results, and use what you learn to set priorities and improve programs

Requirements:

• 7+ years of experience in product marketing within the B2B technology industry
• Proven success in developing and executing go-to-market strategies
• Strong understanding of mid-market and enterprise buying cycles at sales-led organizations
• Background in leading competitive intelligence efforts or win/loss analysis
• Experience collaborating with cross-functional teams, including product management, sales, and customer success
• Proficiency with tools such as HubSpot, Salesforce, Storylane, and Claude
• You can turn complex products into clear positioning and messaging that makes sense to buyers and sellers
• You understand enterprise sales cycles and what front-line teams need from product marketing to win
• You can look at customer feedback, competitive intelligence, sales data, and market signals and decide what matters
• You're comfortable making decisions and moving work forward without having every step defined for you
• You can work across Product, Sales, Marketing, and Customer teams, including when priorities or perspectives differ
• You can shift focus as the business changes without losing sight of the outcome you're working toward
• Experience in martech, ABM, or an adjacent space is a strong plus
• A degree in marketing, business, or a related field is preferred