Product Marketing Manager

Avolve is a provider of electronic plan review solutions for local governments, helping jurisdictions improve permitting efficiency and processes. The Product Marketing Manager will develop product positioning, messaging, go-to-market strategies, launch plans, enablement materials, partner communications, and performance reporting across Avolve’s product portfolio.

Responsibilities:

• Maintain and evolve positioning, messaging, value propositions, and proof points for Avolve’s product portfolio, priority solutions, and new capabilities
• Translate technical features and roadmap themes into clear customer outcomes for distinct public-sector personas, departments, use cases, and buying stages
• Create and maintain foundational messaging frameworks, including audience definitions, problem statements, competitive differentiation, message hierarchies, and approved claims
• Develop accurate, differentiated product messaging and content aligned with Avolve’s brand and voice
• Create and maintain competitive briefs, battlecards, objection-handling guidance, and differentiated talk tracks for customer-facing teams
• Develop and manage a rolling product marketing plan aligned with the Director of Marketing’s strategy and connected to roadmap priorities, campaigns, enablement, customer communications, and partner needs
• Lead go-to-market planning for product launches, releases, packaging changes, integrations, and strategic initiatives from strategy through post-launch review
• Coordinate launch audiences, deliverables, owners, readiness requirements, timelines, and risks across relevant teams, escalating unresolved issues as needed
• Equip Sales and Customer Success with value narratives, discovery guidance, persona-based messaging, presentations, briefs, one-pagers, FAQs, case studies, demos, competitive tools, and objection responses
• Create customer-facing adoption and education materials that help users understand the value of new and existing capabilities
• Develop partner-ready messaging, co-sell materials, solution briefs, and product updates that support repeatable partner go-to-market motions
• Gather structured feedback from customer-facing teams and partners, then use it to improve messaging, enablement, and launch execution
• Track established product marketing KPIs and provide concise reporting on results, insights, risks, and recommended improvements
• Manage assigned product marketing projects and vendors responsibly, within approved priorities and budget parameters

Requirements:

• Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience
• Minimum 4-6 years of relevant product marketing, solutions marketing, or go-to-market experience in B2B or B2G technology
• Experience developing messaging, supporting product launches, conducting market and competitive research, and creating sales enablement materials
• Strong writing and communication skills, with the ability to translate complex technology into clear customer value
• Proven ability to coordinate cross-functional projects, manage competing priorities, and use data and feedback to improve execution
• Proficiency with HubSpot and Asana, including using these platforms to manage marketing programs, workflows, content, reporting, and cross-functional projects
• Demonstrated ability to use AI tools responsibly to support research, analysis, content development, and day-to-day productivity while applying sound judgment and quality control
• Self-motivated, self-directed, solution-oriented, and results-driven, with a proven ability to manage multiple priorities in a fast-paced remote environment, is a must
• Experience with GovTech, public-sector software, GIS, permitting, plan review, partner marketing, or complex public-sector sales is preferred