Marketing Manager, Email & SMS

Framebridge is a consumer business disrupting the custom framing market through online, retail, and manufacturing operations. The Marketing Manager, Email & SMS will lead lifecycle marketing strategy and execution across email and SMS, owning campaign calendars, automated journeys, segmentation, personalization, testing, performance analysis, and cross-functional execution.

Responsibilities:

• Own and evolve Framebridge’s email and SMS strategy and marketing calendar across campaigns, lifecycle programs, product launches, promotional moments, and key business priorities
• Lead end-to-end execution of email and SMS campaigns, automated journeys, and transactional communications from briefing through deployment
• Develop and scale subscriber acquisition, customer journeys, segmentation, and personalization strategies that increase engagement, retention, and customer lifetime value
• Partner cross-functionally with Creative, eCommerce, Paid Media, Retail, Merchandising, and Brand Marketing to translate business objectives into high-performing lifecycle campaigns
• Lead creative briefing for email and SMS, ensuring messaging and creative align with broader brand and lifecycle strategies
• Develop and maintain a testing roadmap across messaging, creative, cadence, timing, and audience strategy to continuously improve channel performance
• Monitor and report on email and SMS performance, translating results into actionable insights and recommendations while contributing to broader digital revenue planning and forecasting
• Establish and maintain best practices across deliverability, compliance, operational excellence, and execution standards
• Serve as the subject matter expert for Klaviyo and other lifecycle marketing platforms, optimizing tools, processes, and workflows to improve capabilities, efficiency, and customer experience
• Manage external partners and vendors supporting email and SMS marketing initiatives

Requirements:

• 4–6+ years of experience in CRM, lifecycle marketing, email marketing, SMS marketing, or marketing automation, preferably within ecommerce, retail, or consumer brands
• Proven experience developing and executing lifecycle marketing strategies and managing end-to-end campaigns that drive customer engagement and revenue
• Hands-on experience with lifecycle marketing platforms such as Klaviyo, including segmentation, personalization, customer journey automation, and campaign execution
• Strong analytical skills and a data-driven approach to testing and optimization, with experience translating campaign performance and customer insights into actionable recommendations
• Strong project management skills with experience leading cross-functional marketing initiatives from concept through execution while managing multiple priorities
• Excellent organizational, communication, and presentation skills, with experience briefing and partnering with creative teams
• Strong understanding of email and SMS best practices, deliverability, and relevant privacy and compliance requirements, including CAN-SPAM, GDPR, and CCPA
• Experience with Google Analytics (GA4), lifecycle marketing reporting, and agency or vendor management is a plus