Manager Hotel Level Marketing, Agency Solutions

Hilton is hiring a Manager for its Americas Marketing team and newly launched in-house marketing agency. The role manages hotel portfolios, develops and optimizes multichannel paid media campaigns, analyzes performance data, and advises hotel partners while leading direct reports and program initiatives.

Responsibilities:

• Strategic Partner to Hotels in High-Revenue Markets and Key Assets: You will oversee the digital media performance for a portfolio of hotels in high-revenue markets and key assets. You will be the primary marketing advisor and craft tailored paid media marketing strategies
• Campaign Strategy and Optimization: You will provide budget and investment recommendations, translate commercial performance data into insights, and lead the strategy of multi-channel marketing campaigns. This includes the execution of paid search, paid social, metasearch, and more
• Data Analysis: You will analyze commercial performance data using analysis tools and storytelling performance to hotels and Sr. Leadership
• You will meet with the hotels in your assigned portfolio and communicate campaign performance, risks, and opportunities
• You will be the central liaison between the hotel, agency partners, and Enterprise partner teams
• You will have direct-line reports, serving in a leadership role
• Program Innovation & Advocacy: Understand hotel needs and identify opportunities for program evolution and advancement
• Testing & Growth: Lead proactive media testing opportunities
• Core Focus Area: You will oversee subject matter and act as the central resource and lead projects related to this subject matter expertise

Requirements:

• Five (5) years of professional work experience
• Expertise in Meta and Google Ads, including campaign strategy and optimization across Search, Display, and Video, with an understanding of audience targeting, bidding strategies, and performance measurement
• Bachelor's degree in marketing, advertising, or a related field
• Experience working within Salesforce and Adobe Analytics
• Professional certifications from Google and Meta
• Experience analyzing data and using data analysis tools to guide strategic decisions
• People leadership and experience mentoring others
• A marketing or media agency background, including client-facing account management experience