About this role

Build and scale marketing analytics and automation foundation.
Develop and maintain marketing dashboards across campaigns, channels, and funnel stages.
Build and manage SQL-based reports and datasets from HubSpot, GA4, and CRM data.
Lead marketing automation initiatives and optimize workflows.
Analyze marketing performance metrics and provide actionable insights.
Collaborate with the Data team to ensure clean, validated datasets.
Ensure GDPR compliance and reliable automation.
Identify workflow inefficiencies and drive improvements.

4+ years of experience in Marketing Operations, Marketing Analytics, or Automation.
Hands-on experience with CRM & automation platforms (HubSpot, Make.com).
Strong SQL skills for data analysis and reporting.
Deep understanding of funnel metrics, attribution models, and pipeline tracking.
Analytical mindset with high attention to data accuracy.
Experience with visualization tools (Looker, Tableau, Power BI, etc.).
Solid grasp of GDPR and data governance principles.
Excellent cross-functional communication and stakeholder management.
Background in B2B SaaS or similar data-driven environments.
Curiosity to explore AI applications in marketing analytics.

Senior Marketing Operations Manager – SaaS, B2B

Key skills