Develop and create blog articles, social media posts, newsletters and other content
Support the development of content strategies
Maintain and further develop website content
Research trending topics, audience needs and keyword opportunities
Assist with planning, execution and optimization of paid campaigns (e.g., Google Ads, social ads)
Analyze campaign performance and derive actionable recommendations
Participate in A/B tests and conversion rate optimization
Monitor relevant KPIs and report to the team
Organize and run internal and external events (e.g., trade shows, webinars, workshops)
Coordinate with external service providers and partners
Develop event concepts and accompanying marketing materials

Interest in the care sector
Completed degree in marketing, communications, media or a related field
At least one year of relevant marketing experience
Creative and analytical mindset
Very good written proficiency in German
Basic knowledge of common marketing tools (e.g., CMS, Google Analytics, social media tools)
Team player with organizational skills and a willingness to take on responsibility
Proactive, results-oriented working style
Market-oriented approach and hands-on mentality
Combination of quantitative analytical and qualitative communication skills
Knowledge of the latest marketing trends

Junior Marketing Manager – Digital Health

Key skills