Build, manage & optimize marketing channels
Plan, execute and optimize performance advertising (ads) campaigns on Google, Meta, Pinterest and TikTok
Manage budget based on performance; re-engage users who dropped off
Clear 14-day report (Clicks → Inquiries → Bookings → Cost per booking)
Manage external partners/freelancers as needed
Maintain social & influencer editorial calendar; publish and distribute content
Select creators/influencers and manage collaborations
Use discount/partner codes and measure effectiveness
Nurture community (comments/DMs → inquiries)
Commission content creation (automate and/or use freelancers)
SEO & GEO (AI discoverability)
Plan & drive SEO strategy (site structure, content, fundamentals)
Build backlinks & partnerships
Use AI for content creation and automation
Regular monitoring with brief result updates
Build and maintain partnerships & affiliates (e.g., venues/planners/service providers)
Manage affiliate program (codes, billing, performance)
Plan and evaluate joint promotions/bundles
For trade shows & events: plan objectives, budget and presence; coordinate team & materials
Execute presence and capture leads
Quick follow-up and concise evaluation of results
Set up & maintain a CRM
Email campaigns for customer acquisition
Communication with (potential) customers

Flexible working hours & locations – Cologne, Düsseldorf or remote; results-focused
Company laptop – powerful, preloaded with all tools, ready for mobile use
Company equity participation – employee share options (e.g., ESOP/VSOP)
Paid training & development – e.g., AI training and certifications

CMO, Marketing Manager – Performance, Social, AI, Trade Shows & Events

Key skills