Build, manage & optimize marketing channels for performance advertising (ads)
Plan, implement and optimize campaigns on Google/Meta/Pinterest/TikTok
Manage budgets based on performance; re-engage drop-offs
Clear 14-day report (Clicks → Inquiries → Bookings → Cost per Booking)
Manage external partners/freelancers as needed
Maintain social & influencer editorial calendar; publish and distribute content
Select creators/influencers and manage collaborations
Use discount/partner codes and measure their impact
Nurture community (comments/DMs → inquiries)
Commission content creation (automate and/or use freelancers)
SEO & GEO (AI discoverability)
Plan & manage SEO strategy (site structure, content, basics)
Build backlinks & partnerships
Use AI for content creation and automation
Regular monitoring with short result updates
Partnerships & affiliates
Establish and maintain partnerships (e.g., venues/planners/service providers)
Manage affiliate program (codes, billing, performance)
Plan and evaluate joint promotions/bundles
Plan trade shows & events: objectives, budget and presence; coordinate team & materials
Execute presence and capture leads
Quick follow-up and concise evaluation of results
Customer acquisition & communication
Build and maintain a CRM
Email campaigns for customer acquisition
Communication with (potential) customers

Flexible working hours & locations – Cologne, Düsseldorf or remote; results are what matter
Company laptop – high-performance, equipped with all tools, ready for mobile use
Company equity participation – employee share plan (e.g., ESOP/VSOP)
Paid professional development – e.g., AI training and certifications

CMO, Marketing Manager – Performance, Social, AI, Trade Shows & Events

Key skills