Key skills
AICommunication
About this role
Role Overview
- Do you love developing creative ideas that not only look great but truly perform?
- Develop and evolve our paid social creative strategy with a focus on scalable creatives across the entire funnel (ToF, MoF, BoF)
- Conceptualize high-converting direct-response ads — from hooks and scripts to clear messaging and conversion logic
- Develop strong creative territories, new ad ideas, and launch narratives for existing and new products
- Analyze performance data and creative insights to refine winning creatives and derive new testing approaches
- Develop and prioritize various ad formats such as UGC, skits, greenscreen, social proof, and comparison ads
- Work closely with design, content, and performance marketing teams to quickly translate ideas into impactful creatives
- Conceptualize larger assets like shoots or hero videos, always with a clear focus on performance and scalability
Requirements
- Degree in Marketing, Communications, Media, Business Administration, or equivalent training (e.g., digital marketing)
- Several years of experience in DTC paid social / performance creative, ideally in an e-commerce environment
- Proven experience with direct-response creatives
- Strong understanding of buyer psychology and conversion logic
- Experience working with performance data and testing
- Proficient with tools like Motion, and ideally familiar with AI tools
- A good sense for formats, trends, and effective communication
- Structured, independent working style and true ownership
- Fluent in German and English
Benefits
- Insight into the exciting world of a fast-growing e-commerce startup with plenty of creative freedom
- An inspiring company culture characterized by an innovative spirit, flat hierarchies, direct communication, and fast decision-making
- Modern working setup: entitlement to a shared office desk, MacBook, flexible working hours, and home office options
- Unforgettable team events that strengthen cohesion and add variety
- Attractive employee discounts for you and exclusive benefits for family & friends