The University of Southern California is seeking a Provider Business Development Manager (PBDM) to develop and implement growth strategies for Keck Medicine of USC. The PBDM will focus on building referral relationships and increasing visibility for services, while utilizing market research to identify growth opportunities.
Responsibilities:
- Routinely communicate with external providers to increase awareness of services, facilitate introductions to Keck Medicine of USC faculty, identify barriers to utilization, and improve service levels by collaborating with others internally and demonstrating results to the referring account
- Support strategic growth goals by using market research and data (both internal and external) to draft outreach plans that include a combination of existing accounts for nurturing and new accounts for incremental growth. Present plans for endorsement, provide timely updates on progress, review results and modify approach as needed to achieve business objectives
- Act as the department’s subject matter expert for assigned service lines, representing the department as appropriate in internal meetings, and executing specialty specific growth plans that could span multiple geographies
- Form a strong working knowledge of the referring physician market through direct dialogue with community providers, researching competitors, and utilizing available data to monitor physician networks
- Maintain timely documentation of outreach efforts within the department’s Customer Relationship Management module or other approved tracking tool
- Collaborate with others in the department to drive incremental growth across all prioritized services. Actively help execute the team’s annual calendar of Provider Business Development events (i.e. Doctors’ Day, Holiday Celebrations, etc.). Escalate opportunities to develop business with payors and community hospitals that may transfer patients to Keck Medicine of USC to department leadership and Provider Business Development Manager II, providing relevant insights as needed for follow up (i.e. key contacts, market data, etc.)
- Work in conjunction with Marketing and Communications departments to formulate and distribute strategic collateral for physician outreach purposes
- Performs other duties as assigned
Requirements:
- Business Administration Degree in Healthcare, Marketing, Communications, or business
- Combined and/or equivalent education and experience may substitute for Bachelors Degree
- 5 years Experience in driving healthcare business development, physician relations, and/or network development in a healthcare/hospital environment OR
- 5 years Proven record of pharmaceutical, physician or medical sales
- Must be proficient in MS Office, especially Outlook, PowerPoint, and Excel
- Excellent verbal communication skills
- Excellent interpersonal skills
- Must have Customer Relationship Management experience
- Must have demonstrated critical thinking and analytical skills, financial acumen, and proven sales experience
- Must be able to work independently with minimal supervision and direction
- Must be able to work some evenings and weekends
- Must be able to travel outside of the office
- Driver's License (CA DMV) Must be able to obtain and maintain a CA Driver's license with a clean driving record
- Fire Life Safety Training (LA City) If no card upon hire, one must be obtained within 30 days of hire and maintained by renewal before expiration date. (Required within LA City only)
- Business Administration Prefer advanced degree in healthcare or business administration